Phocket: How Instant Loan App ‘Phocket’ Builds a Quality Loan Portfolio

As we witness a fintech revolution in India, credit is becoming more accessible and affordable. Government initiatives and the push of digitization have resulted in an ecosystem that ensures a transparent lending process and financial inclusion.

Technology is at the forefront of this revolution. While advanced technologies like Artificial Intelligence, Machine Learning, and Blockchain have found a perfect use case in digital lending, instant lending app Phocket promises a differentiated offering for employees. It has developed its own algorithm just like other fintech players for credit decisions and we call it “PH Score”.

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Phocket has identified two initiatives that he sees promise in building a quality loan portfolio. First, he launched the Phocket Ambassador Program – a revenue-sharing initiative to identify influencers and onboard them to bring quality people to apply for loans. Second, the installation of Phocket Café in prominent office complexes. It’s a standalone initiative where you can literally get a chai pe loan.

While the success of these initiatives will be measured over time, Phocket is now focused on building a quality loan portfolio with its differentiated approach of blending AI and human sense.


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