The GeForce RTX 3090 Ti is Nvidia’s best graphics card and its peak performance comes at an understandably high price, but it looks like the company has quietly lowered the price of its flagship in recent days. While this is the only GPU that has had an MSRP reduction at the moment, rumors are circulating that we may see similar reductions on other RTX 3000 cards in the near future.
Best Buy, an official Nvidia partner, now lists the GeForce RTX 3090 Ti Founders Edition for $1,599.99, down $400 (20%) from its MSRP of $1,999.99. While this might seem like nothing more than a retailer-specific discount, prominent Tech YouTuber JayzTwoCents points out that GeForce graphics card prices at Best Buy are controlled by Nvidia.
However, JayzTwoCents says “I understand the price will go down further”, so it might be worth waiting a bit longer to upgrade your gaming PC to the top-tier GeForce GPU. The YouTuber also claims that we should expect to see similar discounts “across the board, with all AIBs on everything, probably RTX 3070s and more” very soon.
These price reductions were likely introduced to combat the drop in demand for RTX 3000 GPUs following the recent crash in the value of the cryptocurrency. In fact, some reports suggest that Nvidia may have to delay the launch of its RTX 4000 graphics cards due to the number of graphics cards retailers still have to move.
If you’ve been putting off a system upgrade, now might be the best time to jump into a new GeForce graphics card if you’re in the US and the prospect of RTX 4000 performance doesn’t appeal to you. That said, AMD RDNA 3 GPUs could potentially spoil Nvidia’s plans to dominate the market when they also launch later this year.