BID investment shows support for main street businesses



So the year has been tough. It was really difficult for our main street.

Although we know its shopping streets across the country which have all felt the impact of COVID, Andover’s Business Improvement District (BID) has always been available to help businesses during these times.

From helping with grants, signage for stores, building Main Street and securing our stores against Covid, Steve Godwin has led the way and supported businesses during these trying times.

Steve Godwin is the BID Manager and he has been the driving force behind the entity which is funded by Main Street Businesses to support Main Street Businesses. Steve was backed up by the awesome Andy Hunt, who is the Business Support Coordinator.

The BID supports BID direct debit payers, their support includes promoting Main Street and some of the local businesses around Bridge Street, Newbury Street, Winchester Street and beyond.

Recently, the BID invested in a campaign to support local businesses to increase footfall in the city and promote the city. They were particularly active ahead of this difficult pre-Christmas trading season.

They hired Luis Wyatt (“Male Presenter of the Year” at the annual community radio awards for his work on Andover Radio recently) as a host to work with taxpayers to support their business. ALSO (Andover Local Shopping Online) was created to do just that, to promote local businesses and the products and services they offer. These are videos in which Luis talks to various local businesses, their business and the products and services they offer.

It all started in lockdown where, thanks to some clever video tech work, Luis was able to talk to Bev about Traveling Cupcake, Amy about David Mellor Family Jewelers, Agnes from Indiglow, and Kelly from Canto Gelato. After the lockdown, Luis was able to physically make these videos and spoke with Mooch and C&M DIY as well as catch up with the traders at the Christmas market that was inside the Chantry Center.

Thanks to Facebook advertising and Luis sharing in the many… many groups on Facebook, the videos have reached several thousand.

Louis said, “ALSO (Andover Local Shopping Online) videos aim to support local independent businesses by focusing on the products they sell. People these days want fast, quality online content which I hope In Andover and Andover BID will provide. I can’t believe some of the videos reach tens of thousands of viewers.

Watch the videos below and follow the InAndover Facebook page for more. To watch all the videos, go to YouTube.

ALSO Mooch




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